With aspiration to share their flair for fashion with the world, two young women through collaboration chose to develop their own line of clothes. These women go by the name Alia Alizar and Nasha Alyssa.
Born in 1985 and raised in the bustling city of Kuala Lumpur, Alia Alizar a Fashion Design & Marketing degree holder, is a unique individual who has a whole different outlook in art and fashion. Nasha Alyssa, also born and raised in Kuala Lumpur, a Masters graduate in Management & Marketing complements the other in making YADOTSA a successful brand.
YADOTSA is derived from the nickname combination of the founders (Alia [Ya] & Alyssa [Sa]). It is a ladies wear launched with innovative and unique designs, cutting edge high street fashion to high fashion takes reference to current trends but at the same time offers lasting pieces. YADOTSA garments are created to make a statement. Favoured for its edgy and unique designs, YDS’ interpretation of prints and elegant silhouettes aims to address the needs of the modern woman's wardrobe.
Since its reveal in 2009 during Malaysia’s annual MIFA fashion week, the Yadotsa/YDS label has caught – and kept – the attention of Malaysia’s fashion industry as well as those in its region.